How to bring employee advocacy to the next level?

Employee advocacy is a powerful way to promote your company on social media and lower your marketing costs. Capturing the attention of your audience can be more difficult for brands than individuals. So getting your employee advocates to share your content not only ensures a higher reach, but also a higher impact.

It has been proven by Cisco that employees' social posts generate eight times more engagement than posts from their employers. Furthermore, people are 16 times more likely to read a post from a friend about a brand than from the brand itself.

Recruit your employee advocates

Do you want your employees generate positive exposure and raise awareness for your brand through social media? All you have to do is recruit your advocates and encourage them to engage in your employee advocacy program. Provide them with the best content you have, encourage them to share and equip them with a tool that makes sharing as easy as possible.

Making employee advocay work

If your employees aren't participating in your employee advocacy program, it's not always just because they don't want to. Sometimes they just forget, don't have time or have something more important to do. It will cost you a great deal of time and effort to encourage your advocates, even if they only have push the share button. With PostSpeaker you get your content shared without the hassle.

Let your ambassadors share on autopilot

PostSpeaker is the only social sharing tool that enables your employee advocates to share your content on autopilot. All they have to do is opt in their social media accounts once, and you're ready to go viral. You can publish as many messages as you like to their Twitter, Facebook or LinkedIn accounts. All at the same time on the date you chose.

While you have full control over content and timing, your employee advocates maintain control over what is being published on their social media. They can view, edit or reject every scheduled message.

This is how it works

1. Invite. Invite your advocates to join your promotion team and opt in their social media accounts. They can easily opt out at any time.
2. Compose & schedule. Choose your promoter team, select the social network(s) you want to post to and compose your message. By scheduling your posts ahead, you give your advocates time to view, edit of reject any scheduled message.
3. Publish. Your messages gets automatically published to LinkedIn (company pages), Twitter and Facebook (pages). If an advocate rejects a message, it won't get published to his or her account(s).
4. Analyse. Understand exactly who is sharing or rejecting your content, and which social networks drive most traffic to your website.

The easiest and most effective way to get your content shared

PostSpeaker is the only social media sharing tool that posts your content automatically to the social media accounts of your employee advocates. With PostSpeaker you harness the power of word-of-mouth and save money, time and frustration.

How our clients benefit from PostSpeaker

Our customers also use PostSpeaker as a marketing tool for their brand ambassador programs, WOM campaigns and instead of paid promotion. NGO’s often use PostSpeaker as an alternative for Thunderclap and HR professionals and recruiters use our social sharing tool for their employee referral programs.