‘Word of mouth is the best medium of all.’ That's what advertising legend Bill Bernbach used to say in the Mad Men era. In the era of social media word-of-mouth is more powerful than ever.
A message spread by real persons will build more trust than any ad can ever do. If those people happen to be your employees, fans, followers, members, volunteers or other advocates, they might be willing to spread the word for you.
All you have to do is mobilize your advocates and encourage them to engage in your Word-Of-Mouth marketing campaign. Make them your WOM agents, give them incredible stories to share and equip them with a tool that makes sharing as easy as possible.
In order to lift your message above the clutter and get noticed, every piece of content must be massively shared. But getting your content shared can be harsh. It will cost you a great deal of time and effort to encourage your advocates, even if they only have push the share button. With PostSpeaker you get your content shared without the hassle.
PostSpeaker is the only social sharing tool that enables your advocates to share your content on autopilot. All they have to do is opt in their social media accounts once, and you're ready to go viral. You can publish as many messages as you like to their Twitter, Facebook or LinkedIn accounts. All at the same time on the date you chose.
While you have full control over content and timing, your advocates maintain control over what is being published on their social media. They can view, edit or reject every scheduled message.
PostSpeaker is the only social media sharing tool that posts your content automatically to the social media accounts of your ambassadors. With PostSpeaker you harness the power of word-of-mouth and save money, time and frustration.
Our customers also use PostSpeaker as a marketing tool for their brand ambassador and employee advocacy programs and as an alternative for paid promotion. NGO’s often use PostSpeaker instead of Thunderclap and HR professionals and recruiters use the tool for their employee referral programs.
Invite as many promoters as you like and publish to every LinkedIn, Facebook, Twitter account that's connected, including Facebook pages!